In a lot of my communication courses, we discuss the staunch differences between corporate and agency public relations citing distinctions ranging from education needed, to pay grade, to basic operations and job descriptions. When the topic was brought up at the Ketchum and Burson-Marsteller tables, both leaders characterized themselves as ardent agency people. While, of course, the leader at the Royal Caribbean table defined herself as a faithful corporate person.
When asked how they made their final verdict, the agency aficionados said it was the feeling of having no control over your day and how each day is different than the next. Conversely, the corporate experts explained their choice on the relationships and the structure of the day. After hearing each person’s story, I became very curious and started to wonder what it takes to officially classify yourself as either one of those; and it got me thinking that you simply cannot just pick one side.
As a very outgoing people person, (who considered herself to be a totally corporate public relations kind of girl), my experience at the Grunig Gala, discussing both agency and corporate public relations made me so excited to one day work in either of those areas. Whether agency public relations or corporate, I’m excited to see where my future endeavors take me!
Blog by Historian Shira Torchinsky